Privacy Policy

1. Introduction

Addax Digital ("Company", "we", "us", or "our"), operating from Kochi, Kerala, India, is committed to respecting your privacy and protecting any personal data collected through your interaction with our website (https://addaxdigital.com), our performance marketing services, software tools, and API integrations.

This Privacy Policy describes our practices regarding information collection, usage, third-party disclosure, data security, retention, and your statutory rights. By using our website or engaging with our application services, you accept the practices outlined in this policy.

2. Company Information

Addax Digital is a performance marketing agency offering data-driven ad management, SEO, social media marketing, and strategic growth consulting.

3. Information We Collect

We collect several categories of information to provide and optimize our marketing and technology services:

• Personal Contact Data: Full name, email address, phone number, company/business name, website URL, and details submitted via contact or audit request forms.
• Technical & Device Data: IP address, browser type, operating system, device parameters, referral sources, and page interaction duration collected automatically via web diagnostics.
• Marketing & Client Service Data: Ad account IDs, campaign performance metrics, target parameters, and client communication records required to manage digital advertising campaigns.
• API Integration & OAuth Data: Authentication tokens, access grants, user profile identifiers, and page administration metadata authorized when users connect third-party platforms (such as LinkedIn, Meta, or Google) to our applications.

4. How We Use Information

Information collected is processed strictly for legitimate business operations, service execution, and legal compliance:

• Executing Meta Ads, Google Ads, SEO, and growth marketing campaigns for authorized clients.
• Responding to inquiry messages, audit requests, and providing ongoing client account management.
• Operating, maintaining, troubleshooting, and enhancing application features and API integrations.
• Generating aggregated marketing analytics, performance reports, and ROAS attribution insights.
• Ensuring website security, preventing unauthorized access, and fulfilling statutory accounting and legal obligations.

6. Data Storage and Security

We enforce administrative, technical, and physical security measures to safeguard collected personal data against unauthorized access, loss, misuse, alteration, or destruction:

• Transport Layer Security (TLS/SSL encryption) for all data in transit across our website and API endpoints.
• Server infrastructure hosted in secure data centers with firewalls, intrusion detection, and access controls.
• Restricted role-based access controls limiting data availability strictly to authorized technical personnel.
• Periodic security audits and vulnerability assessments to maintain modern data protection standards.

7. Third-Party Services

To deliver full-service marketing operations, we interact with verified third-party technology providers:

• Advertising & Analytics Platforms: Meta (Facebook & Instagram Ads), Google Ads, Google Analytics, and LinkedIn Marketing Solutions.
• Hosting & Infrastructure Providers: Hostinger web hosting, Apache/LiteSpeed web servers, and secure DNS providers.

These third-party platforms operate under their respective privacy policies and developer agreements. We encourage you to review their privacy policies when utilizing integrated services.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, satisfy client contracts, or comply with statutory accounting and regulatory requirements. When personal data is no longer required, it is securely destroyed or anonymized.

9. User Privacy Rights

Depending on your jurisdiction, you possess specific privacy rights regarding your personal information:

• Right to Access: Request confirmation and copies of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information where processing is no longer justified.
• Right to Restrict Processing: Request restriction of data processing under certain operational conditions.
• Right to Data Portability: Request transfer of your personal data in a structured, machine-readable format.
• Right to Withdraw Consent: Revoke consent for future processing at any time without affecting past processing legality.

To exercise any of these rights, please contact our Data Privacy officer at addaxdigital2024@gmail.com.

10. Cookies & Tracking Technologies

Our website uses essential and performance cookies to optimize site navigation, analyze aggregate traffic patterns, and provide smooth user experiences. You can modify your internet browser settings to decline cookies or alert you when cookies are sent; however, disabling cookies may impair certain features of the site.

11. Children's Privacy

Addax Digital's website and marketing services are directed solely at commercial businesses, organizations, and adults (aged 18 and above). We do not knowingly collect or solicit personal information from children under 18. If we learn that we have collected personal data from a child, we will erase it immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect shifts in our operational practices, application functionalities, or legal mandates. Any updates will be posted on this page with an updated "Last Updated" timestamp. We encourage users to review this page regularly.